Led the experience and co-led product vision for RD’s transition into a unified multi-product platform, integrating Marketing, Sales, Conversations, and E-commerce into a cohesive and scalable ecosystem.

Co-led product vision and experience strategy for a new verticalized offering focused on the e-commerce industry. This initiative reframed our approach to deliver more relevant use cases and experience for merchants.

Design outcomes were strong in isolated areas, but uneven across the organization. To scale design excellence, we needed a unified system that clarified expectations, guided collaboration, and brought coherence to the entire platform experience.

Co-develop use cases that empower marketers to generate high-quality video content through intuitive, AI-powered experiences amplifying creativity, speed, and brand impact.

Expand the product-market fit of RD Station Conversas by verticalizing for key industries such as E-commerce, Education, and Healthcare.

Redesigning Receeve end-to-end product experience to enable growth